• Client: Jaguar
• Project: Real time QR database
• Location: ‘Alive’ Tour nationwide China
Jaguar Cars is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer, with over 10000 employees and $21 billion revenue in 2015, headquartered in Whitley, England, owned by the Indian company Tata Motors since 2008.
A nationwide event for over 6000 attendees at the Jaguar‘s Alive Tour – a complex brand experience with test driving toured through 20 cities. Using a system with real time data synchronization, fast online registration and guest identification with QR codes added to the ‘Alive’ experience. The highlight was a gesture-based content browser that transferred the user’s silhouette onto the screen, into the their personalized brand universe. This allowed users to explore brand content with simple intuitive hand motions.
I collaborated with a team of specialized designers and developers on the event website interface and application testing.