• Client: Huawei Technologies
• Project: Gesture Controlled Interactive Photo Booth
• Venue: Mobile World Congress, Barcelona Spain
Huawei Technologies is a Chinese multinational networking, communication equipment and services company headquartered in Shenzhen, Guangdong. The company has over 150,000 employees and the overall group revenue for 2014 reached $46.5 billion USD.
The Mobile World Congress (MWC) is the biggest annual event in the telecommunications industry. Huawei wanted to establish its position as a global player at the event, it was competing in the same space as the world’s leading telecommunications brands. Huawei’s tagline was ‘Mobile Changes The World’, through a series of unique experiences we displayed how the world is closer than ever because of mobile phones and technology. Video about the event:
Showcasing Huawei’s technology and partnership with Liga de Fútbol Profesional (LFP), a Huawei stand at the MWC 2014 features interactive, multimedia displays with a football theme. A gesture controlled photo taking app installed in Huawei products provided a deeper connection to the theme and amplified the experience socially. The PlayStation’s Eye camera became the tracking device, when movement is detected, the idle mode turns into a digital canvas where the user can select members of the Spanish football team to take a photo with. The user can digitally send the postcard to their email using a Hua Wei tablet.
I lead the design team with the project manager, a motion developer and software engineers to create this application. I created the app user flow and interface design according to Hua Wei’s style guide.
Here’s behind the scenes testing the photo booth app: